Art Direction
Storyboards
Characters
Illustration
Studio
Made by Things
Provide
“Provide is a funding platform for doctors looking to finance, build, or buy a practice of their own. Provide works in many areas of the funding journey for doctors, giving them the financial resources they need to succeed.”
With the Made by Things team, I art directed and illustrated two brand videos, twelve product videos, social media templates, icons, and two live-action videos. Provide is an amazing client in that they’re most interested in telling the story of how their products and services effect the doctors and veterinarians who use them. This suite of videos is nothing like thee standard “explainer” videos you would except from a financial institution.
The heart of this campaign lies in the video titled “Isaac.” “Isaac” is a story about a boy whose near-tragic experience with his best friend, Barkley the Beagle, puts him on the path to one day becoming a vet and opening his own practice. It’s a tear jerker! But don’t worry- Barkley is ok.
After this campaign, we continued to move the dial for Provide by creating a new look for them using 3D. The script for this project, “Dream Come True” was immensely creative. My role in this project primarily pre-production; storyboarding, character design, scene design, and 3D art direction.