In collaboration with Three Headed Design and Highdive Chicago, I created a system of illustrations for Boost Mobile. The desire was to establish personality and voice that was fun, positive, and young.

These illustrations were centered around the new proposed tagline “we lift you up for less,” and communicate the freedom afforded to customers by a lower monthly phone bill. There was much strategizing on the front end of this project on how to shift the brand message away from “cheap” and toward the positive elements of affordability, especially for a younger market.

This system also included icons that work wonderfully within the word “Boost” in place of the double o’s. I stuck with the recognizable Boost Mobile orange, but tweaked the palette slightly to feel sunny, optimistic, and warm.