Anna’s Bagels is a small hand-made and hand-delivered bagel business started by my very own sister. Together we came up with her business name, tagline, logo, social media posts, packaging, and brand statement:

I’m an Environmental Engineer student at Michigan Tech who loves cooking and baking. This spring I was excited for my summer internship, but due to a little virus going around I had to change my plans. So I’m trying my hand at my own business. Anna’s Bagels is my way of sharing my love of baking and bagels with you!

I created a brand identity that reflects her playful personality and friendly, ultra-personal brand. I also focused on creating social media posts that clearly communicate the details of operations, so she can focus on what matters most: making bagels!