Wisconsin Foodie Smorgasbord

Poster Illo
Hand Lettering
Social Media

In collaboration with Three Headed Design, I created the 2020 Wisconsin Foodie Smorgasbord campaign.

Smorgasbord is a food sampling and fundraiser put on by Wisconsin Foodie, a beloved Wisconsin PBS program that’s been on the air since 2008. Guests sample Wisconsin’s finest cheeses, meats, beers, spirits and other treats. Guests are also invited to meet the chefs from the show.

Smorgasbord is more or less a springtime bacchanalian feast. What better way to show that than a scene of woodland animals having a boozy dinner party? While we explored multiple concepts, we decided that this one was just fun.

Process Work

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